About our favourite brands
Evolve Organic Beauty
Evolve Organic Beauty was founded in 2009 by Laura Rudoe, and remains female-founded, independent, and UK-based fifteen years on. Every product is formulated and made in-house at Evolve's own studio, without outside investors — which the brand credits for its ability to keep quality and ingredient standards its own decision, not a board's. The range spans skincare, body and hair care, and a small aromatherapy collection, all COSMOS certified organic or natural through Ecocert.
Evolve is a certified B Corp, cruelty-free (Cruelty Free International approved) and vegan, with packaging built around recyclable glass, sugarcane-derived tubes, FSC paper, and recycled ocean plastic, alongside product-level carbon reporting. As of September 2026, 31 of Evolve's 35 team members are women, including senior leadership. The brand has picked up over 190 beauty industry awards to date — among them Gold for Best Day Moisturiser at The Green Parent Natural Beauty Awards 2025 and Best Skincare Brand (Age 30+) at the Beauty Shortlist Awards 2025 — and is stocked in 45 countries. Evolve has also partnered with The Power of Touch to offer accredited training for spa therapists working with clients whose health needs extra care, including those undergoing cancer treatment — helping practitioners adapt protocols safely for more vulnerable skin.
About our favourite brands
Obvs Skincare
Obvs Skincare was founded by Sian Louise after her own experiences with adult acne following IVF and a cervical cancer diagnosis led her to explore skincare, ingredients and skin health in greater depth.
Based in Hampshire, UK, Sian combines her MSc in Research Methods with qualifications in organic skincare, biochemistry and environmental management to create formulations that bring together natural ingredients and cosmetic science. Built around four core principles - Organic, Biodegradable, Vegan and Sustainable - Obvs creates effective skincare using carefully selected ingredients, concentrated formulations and innovative biodegradable wood-based packaging.
Recognised for its commitment to sustainability and innovation, Obvs has won Start-Up Business of the Year at the Sustainability Awards, alongside other prestigious industry awards.
Obvs Skincare is committed to high standards of quality, sustainability and ethical formulation. Our products are Soil Association COSMOS Organic Certified, Vegan Society Certified, Leaping Bunny Approved, palm oil free, paraben free, phthalate free, nanoparticle free and free from soy and nuts. All products undergo independent safety testing, including Oxford Biosciences testing, with our Mineral SPF50 independently tested in an Australian laboratory using the ISO 24443:2021 in vitro sunscreen testing standard, alongside UK Preservative Efficacy Testing (PET) and stability testing. We also plant one tree with every order to support global reforestation projects.
Obvs Skincare's mission is to create effective, sustainable skincare that combines carefully selected natural ingredients with cosmetic science to support healthy skin. We aim to make conscious skincare choices easier through transparent formulations, responsible sourcing and products designed with consideration for both people and the planet.
About our favourite brands
UpCircle Beauty
UpCircle was founded by siblings Anna and Will on a simple question: what if skincare could be made from ingredients that would otherwise go to waste? Circularity is at the heart of UpCircle — every product is built around a rescued by-product, such as coffee grounds, of which UpCircle collects an average of 100kg every day.
Vegan, cruelty-free and natural is just the baseline for UpCircle. The brand is family-run and proudly accessible rather than luxury, believing sustainable, ethically sourced beauty should be accessible and inclusive by design, suitable for all ages and genders.
Today, UpCircle is a certified B Corp with over 60 by-product ingredients upcycled so far, backed by clinically proven results and a community of more than 30,000 five-star reviews. They're certified Cruelty Free, Vegan, COSMOS Organic & Plastic Negative, proving circular beauty can be high performing, credible and built to last.